Vehicle Interactive Media serves as an effective advertising channel, giving various brands a new way to promote itself among target audience. Combining the advantages of conventional media channel with cutting-edge technology TransportTV provides new marketing opportunities for major international consumer brands as well as for local SMB and organizations to capture attention of a large active audience with the size comparable to nation-wide TV channels.
Such companies as TV channels, DOOH operators and advertising sales houses can get benefits from TransportTV Advertising Management System.
Media campaign conducted on TransportTV media channel are highly effective not only because it gains access to a wide range of audience (which consists of active people of all age groups and the amount of which can reach up to 70% of population in major cities), but also due to the fact that TrasnporTV’s solution is designed in a way that makes media channels’ content highly interesting and engaging through interactivity for public transport passengers.
Key features of TransportTV’s media channel that increase efficiency of a media campaign launched by TransportTV’s clients, include:
The benefits for TransportTV’s partners include:
In order to provide a useful tool to effectively manage campaign, we developed a special software solution - TransportTV Advertising Management System - that provides advertisers and agencies with a remote and centralized access to the network of On-board Media Consoles.